Channel Partner Relation

The fact that we call our resellers as Partners is explanatory of the relationship we share with more than 47000 channel partners across countries.

To Redington every reseller is a valued customer and thus is catered with a professional sales team and key account managers.

Redington provides differentiated value offerings up and down the supply chain, in some or the other touching everyone in the chain from the vendor to the end customer.  Customer does not mean only to whom Redington sells its products but also at time vendors who sells their products to Redington also become customer of it as they do purchase from Redington.

Broadly, the customers are categorised as Sub-distributors, Multi-brand retailers, Exclusive brand stores, Large Format Retailers (LFRs), Corporate Resellers, System Integrators (SIs), National System Integrators, Value Added Resellers (VARs), Independent Software Vendors (ISVs), Managed Service Providers (MSPs),etc

It is noteworthy that we enjoy a transparent relationship with our channel partners. We ensure there is no hierarchy created within the channel and that every partner receives the same Redington treatment regardless of size. The terms and policies are one and the same for the small and big, and business decisions are based purely on the partner’s capability and credit worthiness.

The unmatched network, geographical presence and the transparent channel policies have made Redington ‘The preferred distributor’ of resellers around the world.